THE FUN COMPANY had no running loyalty and rewards solution and were facing several issues.With POP Coins integration the brand saw increasing awareness and sign-ups of an existing loyalty program. POP Coins simplified the redemption and reward generation process by introducing a streamlined, one-screen sign-up using mobile OTPs and an easy redemption process, allowing customers to redeem rewards directly after logging in. POP Coins introduced "POPcoins," a digital currency that clearly communicated the value of rewards, making the program more engaging and encouraging repeat purchases.

Basket building feature helps increase redemption

POPcoins allows brands to offer tiered discounts based on the customer's purchase amount, which incentivizes larger transactions(BASKET BUILDING FEATURE). By rewarding higher spending with greater discounts or more POPcoins, customers are encouraged to buy more products in a single purchase or return for future purchases to accumulate more rewards. This strategy not only increases the average order value but also fosters brand loyalty and repeat business. As customers continue to engage with the brand and redeem rewards, the brand generates more consistent revenue, leading to a successful business model built on customer satisfaction, retention, and increased spending