Saaki
CASE STUDy
Saaki saw a significant improvement in their brand and customer engagement after implementing POPcoins loyalty and rewards. They saw an increase in new sign-up conversions, with 35% of those occurring in the same session. Additionally, checkout rates increased by 30%, and returning customers grew by 15%, demonstrating the effectiveness of the streamlined loyalty program and enhanced customer engagement strategies.
OUR POP’in Numbers
Ranked #1 for converting one time buyers into loyal
28%
Increase in new sign up
30%
Checkout rate increase
15%
Increase customer retention and repeat
Saaki and POPcoins relationship
Saaki had no running loyalty and rewards solution and were facing several issues.With POP Coins integration the brand saw increasing awareness and sign-ups of an existing loyalty program. POP Coins simplified the redemption and reward generation process by introducing a streamlined, one-screen sign-up using mobile OTPs and an easy redemption process, allowing customers to redeem rewards directly after logging in. POP Coins introduced "POPcoins," a digital currency that clearly communicated the value of rewards, making the program more engaging and encouraging repeat purchases.
With the visibility increase of the loyalty program the brand is able to expand their customer base and quantify their success.
CONCLUSION
A well-designed loyalty program that offers seamless integration, high visibility, and effortless redemption can significantly boost the success of D2C brands. When a program is easy to implement and visible throughout the customer journey, it increases awareness and participation, encouraging more sign-ups and engagement. An intuitive redemption process, free from complications, enhances customer satisfaction, leading to more frequent transactions. This streamlined experience fosters loyalty, resulting in repeat purchases and higher lifetime value for customers. Such a loyalty program can drive customer retention, boost sales, and contribute to long-term growth, allowing D2C brands to thrive in a competitive market and boost success of the brand.
Turn first time customers into forever customers
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