Gramiyaa
CASE STUDy
Gramiyaa saw impressive results with the adoption of the POPcoins loyalty program, achieving a 43.5% user adoption rate. Additionally, 68.5% of users who signed up for POPcoins made transactions on the same day. This led to a notable 30% increase in overall orders, demonstrating the impact of POPcoins in driving immediate engagement, boosting transactions, and contributing to a significant rise in sales.
OUR POP’in Numbers
Ranked #1 for converting one time buyers into loyal
43.5%
adoption with users logging into the POPcoins loyalty program
68.5%
users transacted, on the same day as they signed up for POPcoins
30%
increase in orders, after POPcoins adoption
Gramiyaa and POPcoins relationship
Gramiyaa had no running loyalty and rewards solution and were facing several issues.With POP Coins integration the brand saw increasing awareness and sign-ups of an existing loyalty program. POP Coins simplified the redemption and reward generation process by introducing a streamlined, one-screen sign-up using mobile OTPs and an easy redemption process, allowing customers to redeem rewards directly after logging in. POP Coins introduced "POPcoins," a digital currency that clearly communicated the value of rewards, making the program more engaging and encouraging repeat purchases.
Custom design the program that is best suited for your brand.
Integration with checkout partner RazorPay
Popcoins loyalty enabled seamless integration with checkout partner shopflo for AnveshanThat in turn enhances customer engagement and satisfaction.
CONCLUSION
A well-designed loyalty program that offers seamless integration, high visibility, and effortless redemption can significantly boost the success of D2C brands. When a program is easy to implement and visible throughout the customer journey, it increases awareness and participation, encouraging more sign-ups and engagement. An intuitive redemption process, free from complications, enhances customer satisfaction, leading to more frequent transactions. This streamlined experience fosters loyalty, resulting in repeat purchases and higher lifetime value for customers. Such a loyalty program can drive customer retention, boost sales, and contribute to long-term growth, allowing D2C brands to thrive in a competitive market and boost success of the brand.
Turn first time customers into forever customers
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